There’s a $267 cliff in Loomly’s pricing.

I like Loomly. It’s approachable, well-designed, and its guided post creation is genuinely helpful for people who are new to social. So this isn’t about the product being bad — it’s about the shape of its pricing, which has exactly two rungs and a very long drop between them.

Starter is $65/month for 12 accounts and 3 users. The only step up is Beyond, at $332/month. There’s nothing in between. So the day you need a 13th account, a 4th teammate, or Loomly’s fuller AI, your bill doesn’t nudge upward — it leaps by $267. OmniLoop scales in gentle steps ($9 → $24 → $65 → $160), and every plan already has unlimited accounts, so a 13th account costs you exactly nothing extra.

Falling off the cliff

Here’s the moment it bites: you’re happy on Starter, then you onboard one more client or add one more teammate — and Loomly moves you to Beyond at $332/month. On OmniLoop, that same growth lands you on Growth at $65/month, with ten brand workspaces, unlimited accounts and three seats included.

It’s not that Beyond is bad value at 60 accounts — it’s that most teams get pushed onto it long before they need 60 accounts, just to clear a small cap. Flat, unlimited pricing removes the cliff entirely.

Side by side

Where Loomly switchers land

Teams that hit the Starter ceiling almost always land on Growth — it does everything Beyond is usually bought for (more accounts, more collaboration, real AI) at a fraction of the price, and adds competitor analytics.

Pricing and plan details reflect Loomly’s public pricing as of 12 August 2026, from www.loomly.com/pricing. Plans and prices change often — check Loomly’s site for the latest before deciding. OmniLoop pricing is on our pricing page.