You don’t need a $99-a-seat tool to run great social.

Here’s the uncomfortable truth about Hootsuite’s pricing: it punishes teams. Not with a one-time fee, but with a number that quietly multiplies. Every plan is priced per seat — so the moment your second and third teammate log in, your bill doubles and triples right alongside them.

And the entry point is steep to begin with. There’s no free plan anymore. The cheapest paid tier, Standard, is $99 per seat per month — and it caps you at 10 accounts and a single seat. Want unlimited accounts? That’s Professional, at $199 per seat. Want approvals and roles for your team? Advanced, at $399 per seat.

The per-seat multiplier, in real numbers

Picture a lean three-person team that needs unlimited accounts — pretty standard for an agency or a growing brand. On Hootsuite that means Professional, three seats: 3 × $199 = $597 a month. On OmniLoop, the same team runs on Growth — $65 a month, flat, with ten brand workspaces, unlimited accounts and three seats already included.

That’s over $6,000 a year in difference — for a feature set that, for most teams, does the same daily job. Hootsuite’s depth is real, but you should only pay enterprise prices if you genuinely use enterprise features.

Side by side

Where most Hootsuite switchers land

Teams leaving Hootsuite almost always land on Growth. It’s built for exactly this: multiple brands, a team with approvals, unlimited accounts, and an AI that does the busywork — for roughly what a single Hootsuite seat costs on the cheapest tier.

Pricing and plan details reflect Hootsuite’s public pricing as of 12 August 2026, from www.hootsuite.com/plans. Plans and prices change often — check Hootsuite’s site for the latest before deciding. OmniLoop pricing is on our pricing page.