Buffer charges you for every channel. That adds up fast.
Buffer is clean, friendly, and cheap — for exactly one account. The moment you connect a second, a third, an eighth, the per-channel meter starts running. Here's the math, and the flat-price alternative.
Let me be upfront: I like Buffer. It’s one of the most approachable schedulers ever made, and if you post to a single account it’s hard to beat. But most people reading this don’t run one account — they run five, ten, twenty. And that’s where Buffer’s pricing quietly turns against you.
Buffer prices per channel. Every Instagram, Facebook, X, LinkedIn, TikTok, Pinterest and Threads account is a separate line item. Essentials is $6 per channel per month; Team is $12. OmniLoop does the opposite: one flat price per brand, and you connect as many accounts as you like — we never charge you for a channel.
The per-channel math nobody mentions
Say you’re a solo creator posting to eight accounts — two each on Instagram, Facebook, X and LinkedIn is not unusual. On Buffer Essentials that’s 8 × $6 = $48 a month. On OmniLoop, eight accounts is just the Creator plan: $9 a month, flat, and you could connect eighty more for the same price.
The gap only widens as you grow. Add a client, add a brand, add the three networks you’ve been meaning to try — on Buffer each one is another charge. On OmniLoop it’s the same bill.
Side by side
The plan most Buffer switchers land on
If you’re a solo creator or a small D2C brand, Creator is usually all you need — unlimited accounts, unlimited posts, and native AI, for less than eight channels cost on Buffer.
- Unlimited connected accounts — never a per-channel fee
- Unlimited scheduled posts
- 300 AI credits/month — captions, hashtags, ideas in your voice
- First comment, threads & bulk scheduling
- Content recycling on evergreen queues
- Calendar, composer & link-in-bio included
Where Buffer genuinely shines
Buffer’s free plan is genuinely useful, its interface is beautifully simple, and if you truly only ever post to one or two channels, its per-channel price can work out lower than a flat plan. Its Start Page link-in-bio and AI Assistant are solid too. It’s a lovely product for a very specific, small footprint — the trouble is that footprints rarely stay small.
Bring every account for one flat price.
Unlimited accounts, native AI, a real free plan with X included — in ₹ and $. Switch from Buffer in minutes.
Pricing and plan details reflect Buffer’s public pricing as of 12 August 2026, from buffer.com/pricing. Plans and prices change often — check Buffer’s site for the latest before deciding. OmniLoop pricing is on our pricing page.